New Product Development
Arvada Strategic Marketing offers a "hands-on" consultancy package specifically designed to support companies in the development and introduction of new products. The support service, which has been adopted by several of our clients, encompasses all elements of New Product/Service Development (NPD) from conception to launch, as well as providing support during the crucial stages of developing the market after introduction.
Arvada has developed the NPD consultancy service by listening to customer requirements. We have been conducting New Product Development and Marketing workshops on behalf of the Staffordshire Business Innovation Centre (BIC) for the past six years. During this time we have experienced an increase in the requirement for more "hands on" support to complement the training.
After attending the workshops, several companies invited Arvada to work with them to introduce a marketing process to support their "in-house" technical expertise." The clients did not have a shortage of ideas, but they had difficulty successfully applying them to the market.
Using its international experience and expertise in developing and launching new products, Arvada has developed a support package that can include:
- The identification of new product opportunities
- Prioritising development activity (based on a number of internal and external drivers)
- Providing market research support
- Assisting in the validation and test marketing of products and services
- Developing launch strategies
- Identifying market development opportunities
Arvada can also project manage development projects, which is seen as a benefit to its clients in terms of keeping projects "on-track".
The process, which is equally effective when developing services, is held together by a working document that is created at the start of the project and provides a continuous point of reference throughout the NPD process. The document encompasses financial, market, technical and other operational issues as well as a project plan with milestones and review dates. Arvada also encourages, where possible, the use of multi-functional core teams.
Arvada works with the New Product Development team in introducing the process and by applying our "How To - Can Do" philosophy we pass on our knowledge, enabling the introduction of an "in-house" New Product Marketing process that can be applied in the future. It is our aim to move individuals from being "Product Experts" to "Product Champions" and give them a true advantage in the marketplace".
