Management Team
Arvada Strategic Marketing Limited was founded in March 1999 by Mike and Christine White. Together with our network of carefully selected strategic partners and associates, we have completed a wide range of local, national and international marketing projects for a number of companies and organisations (of various sizes) in both the public and private sectors.
Mike White is a Chartered Marketer and Qualified Engineer. He is a successful "results driven" marketer with strong analytical skills and a balanced strategic outlook. Mike has more than 25 years UK and international experience in all areas of the marketing mix, the introduction of successful sales and marketing strategies, market research, new product development and key account management.
Christine White is responsible for company administration and project management. She plays a proactive role in market research activity with specific emphasis on desk research, telephone research and customer satisfaction surveys. Christine has a customer service background, a good telephone manner and has successfully completed a wide variety of market research projects.
